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Flaw and Order

Are you apt to make mistakes? You're not alone. Find out how to avoid these 8 common pitfalls.

This story appears in the September 2004 issue of Entrepreneur. Subscribe »

Businesspeople don't necessarily follow flawed strategies because they're greedy, arrogant or careless. Our brains are wired in ways that tend to prevent us from following tried-and-true strategic principles.

That's the view of Charles Roxburgh, a London director of consulting firm McKinsey & Co. who cites behavioral economics studies that show decision-makers commit similar mistakes in ways that suggest irrational behavior is innate. Below are the eight hidden strategy flaws Roxburgh has identified and strategies to help you overcome them.

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