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Management Buzz 09/04

Check your spelling, pay equity and more

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This story appears in the September 2004 issue of Entrepreneur. Subscribe »

Mind Your P's and Q's

Imagine the chagrin of one seller who tried to sell some software for an "IMB" computer. In fact, misspellings were so common on eBay, the company installed a spell check feature for sellers earlier this year. "People will still look for those fortuitous misspellings, but they will be fewer," says eBay's Hani Durzy.

Misspellings in advertising, and letters quickly erode your company's credibility, especially if you're selling professional services, says Rick Keating, CEO of marketing firm Keating & Co., in Florham Park, . "[People in] industries that are detail-focused expect that you'll be diligent with their work," he says. "People underestimate the power of a misspelled word."

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