Subscribe to Entrepreneur for $5
Subscribe

In Hot Water?

Take a closer look at your marketing materials, or you may get burned.

By
This story appears in the September 2004 issue of Entrepreneur. Subscribe »

Do you promote client testimonials on your Web site, overnight delivery in banner ads, or other companies' trademarks in newsletters? These techniques aren't illegal, but the way they're used could get you into legal trouble.

Today's hot buttons in law include copyright usage, rights, usage and order fulfillment, according to Douglas Wood, a partner of law firm Reed Smith Hall Dickler and author of Please Be Ad-Vised: The Legal Reference Guide for the Advertising Executive.

Continue reading this article - and everything on Entrepreneur!

We make some of our best content available to Entrepreneur subscribers only. Become a subscriber for just $5 to get an ad-free experience, exclusive access to premium content like this, and unlock special discounts.

Entrepreneur Editors' Picks