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In Hot Water?

Take a closer look at your marketing materials, or you may get burned.

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This story appears in the September 2004 issue of Entrepreneur. Subscribe »

Do you promote client testimonials on your Web site, overnight delivery in banner ads, or other companies' trademarks in newsletters? These techniques aren't illegal, but the way they're used could get you into legal trouble.

Today's hot buttons in Internet marketing law include copyright usage, privacy rights, trademark usage and order fulfillment, according to Douglas Wood, a partner of New York City law firm Reed Smith Hall Dickler and author of Please Be Ad-Vised: The Legal Reference Guide for the Advertising Executive.

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