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Magic Markets

Learn the tricks for getting in tune with today's 5 hottest consumer markets--and watch as your profits begin to levitate.

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This story appears in the September 2004 issue of Start Up.

So you want to start your own business. But do you know which market you want to target? Finding a lucrative market can be tough. Be Your Own Boss has taken the guesswork out of the idea hunt by exploring five markets that are hip, hot and happening. Who knows? Combining statistics with some creative thinking could generate the business idea that finally sparks your new path in life. So without further ado, here are our top picks for today's five hottest markets.

Hot Market No. 1: Parents/Kids

They say "Mom knows best." Well, moms also control 80 percent of U.S. household spending, plunking down an estimated $1.6 trillion annually on products and services for their families.

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