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We Have Liftoff

Our "Biz 101" tech makeover winner launches her new Web site.

This story appears in the October 2004 issue of Entrepreneur. Subscribe »

"Wow! Cool!" was Deborah Nail's first response when she saw her business's new Web site go live online. "My vision was expressed in this home page," says Nail, 41, founder of handbag manufacturer Pursesnickety! and winner of Entrepreneur and Interland's Tech Makeover. But a lot of work went on behind the scenes before this Atlanta entrepreneur got to that moment.

Entrepreneurs building online stores must decide what storefront level to go with. There are solutions that cover anything from a half-dozen items to hundreds. Nail got one of the most advanced storefronts Interland offers. Chip Corbitt, an Interland Web designer specializing in e-commerce, says, "The number-one thing you want to do is make shopping easy." The advanced e-commerce engine will help Pursesnickety! better manage its inventory of colorful, reversible purses and baby bags; offer separate wholesale pricing; and handle real-time credit card transactions.

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