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Change of Location

Will a new neighborhood be a good market for your business?

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This story appears in the October 2004 issue of Entrepreneur. Subscribe »

Q: I've moved to a new town and would like to start the same kind of business that I ran in my former community. It's a sports-related business. How can I find out if people here are apt to be as good a market?

A: First, talk with people in the know on the local sports scene. Get their thoughts about and reactions to what you want to do. Then conduct a survey with people whom past experience has taught you would be likely customers for your business.

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