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What's New 10/04

Super bowl sundae

Little Scoops offers a sweet alternative to traditional birthday parties. Decorated like a 1950s ice cream parlor, this new franchise hosts children's parties, complete with pizza, dancing and games. And despite the franchise's name, the highlight of the event is anything but little: Kids get to create their own sundaes, piled high with a sugary selection of colorful toppings. Without having to worry about cleanup, parents can focus on rocking around the clock with their kids.

This story appears in the October 2004 issue of Entrepreneur. Subscribe »