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Smart Ideas 10/04

Wedding insurance, massage chairs and more

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This story appears in the October 2004 issue of Entrepreneur. Subscribe »

What: a provider of wedding insurance

Who: Karen and Roger Sandau of WedSafe

Where: Beverly Hills, California

When: started in 2000

When planning their wedding in late 1999, Karen and Roger Sandau were struck by how risky it was to give large, nonrefundable cash deposits to vendors without any protection if something were to go away on the wedding day. From a vendor going out of business to an important family member being stricken ill and unable to attend, the Sandaus thought of all the things that could possibly go wrong on their wedding day and wished they could find some way to protect their investment.

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