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Management Buzz 10/04

Business plans and game plans, define your brand and more

This story appears in the October 2004 issue of Entrepreneur. Subscribe »

Got Game?

Most entrepreneurs have a business plan. But what about a game plan?

While a business plan is a document aimed at impressing investors, a game plan is a document implemented inside a company to sell managers and employees on a realistic look at the business and the goals to reach. Game plans "look at what's working and what's not," says Jan B. King, an El Segundo, California, media consultant and author of Business Plans to Game Plans.

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