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Management Buzz 10/04

Business plans and game plans, define your brand and more

This story appears in the October 2004 issue of Entrepreneur. Subscribe »

Got Game?

Most entrepreneurs have a . But what about a game plan?

While a business plan is a document aimed at impressing investors, a game plan is a document implemented inside a company to sell managers and employees on a realistic look at the business and the goals to reach. Game plans "look at what's working and what's not," says Jan B. King, an El Segundo, , media consultant and author of Business Plans to Game Plans.

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