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Marketing Buzz 10/04

Marketing law basics, banning pop-up ads and more

This story appears in the October 2004 issue of Entrepreneur. Subscribe »

Legal Eagle?

Not up on your marketing law? It could cost you. Here are some important updates:

  • Amendment to the Telemarketing Sales Rule: Starting in 2005, direct marketers will need to clean telemarketing lists every 30 days (matching them against the National Do Not Call Registry, and removing names that match) or be fined up to $11,000 per violation.

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