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Man Power

Tips to get male shoppers spending in your store

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This story appears in the October 2004 issue of Entrepreneur. Subscribe »

Q: I own a boutique, and our products are mostly for women. I would like to attract more men shopping for holiday gifts, but our shop is very "frilly," and most men aren't comfortable coming into the store. How can I market to attract more male shoppers, especially during the December shopping season?

A: With the holiday shopping season nearly here, now is the perfect time to reach out to those men who will soon be searching for that perfect gift for the women on their lists.

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