Subscribe to Entrepreneur for $5

Carb Game

High-carb food sellers strike back with a new strategy in the low-carb wars.

This story appears in the October 2004 issue of Entrepreneur. Subscribe »

As the low-carb craze sweeps the nation, it's been blamed for slumping Krispy Kreme and New World Pasta's bankruptcy. What's a high-carb seller to do? Stress moderation, says Nancy Koehn, professor of business administration at Harvard Business School: "People are nervous about whether [low-carb diets] make sense."

Graeter's Ice Cream, a Cincinnati chain with annual sales of $13 million, stresses its product's purity-carbs and all. Posting the message "We've got carbs" outside stores, sales are strong, says Richard Graeter, 40, co-owner and executive vice president.

Continue reading this article - and everything on Entrepreneur!

We make some of our best content available to Entrepreneur subscribers only. Become a subscriber for just $5 to get an ad-free experience, exclusive access to premium content like this, and unlock special discounts.

Entrepreneur Editors' Picks