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Keep On Truckin'

These powerful trucks help keep your business going.

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This story appears in the October 2004 issue of Entrepreneur. Subscribe »

Three innovative pickup trucks that make a striking statement are the Chevrolet SSR, the Lincoln Mark LT and the Nissan Titan Crew Cab. These workhorses are among the elite of pickups, two of them with price tags to match.

The most practical and least expensive of the trio is the four-door, six-seater Titan Crew Cab. The 5.6-liter, 300-horsepower V-8 engine tows 9,400 pounds and is coupled with a standard five-speed automatic transmission with tow/haul modes. Bed length is 5 feet, 7 inches; ground clearance is 11.5 inches; and payload capacity is 1,850 pounds. Four-wheel drive versions have a "shift on the fly" transfer case. Choose a front bench or captain's chairs that allow the passenger seat to fold down as a work space. The center console can house file folders; the lighted tailgate has a power point for use as a workstation. Storage units are overhead, inside the doors and in the rear outside panels. Base price: $25,100.

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