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Feedback 10/04

Letters from our readers

This story appears in the October 2004 issue of Entrepreneur. Subscribe »

SEO Me the Money

Your article in the August 2004 issue entitled "In the Click" had some great information for business owners about search engine marketing. It has long been accepted that generating leads over the Web via search engine optimization (SEO) can be significantly less expensive than direct mail, ads in the Yellow Pages and e-mail advertising.

One point that your article didn't stress enough is something small-business owners need to look for when they decide to outsource an SEO campaign. Most companies providing SEO services charge a flat rate to get started, then a monthly maintenance fee. Typically, clients are told they can expect great results, but rarely are guarantees made.

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