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Feedback 10/04

Letters from our readers

This story appears in the October 2004 issue of Entrepreneur. Subscribe »

SEO Me the Money

Your article in the August 2004 issue entitled "In the Click" had some great information for owners about . It has long been accepted that generating leads over the Web via (SEO) can be significantly less expensive than direct mail, ads in the Yellow Pages and e-mail .

One point that your article didn't stress enough is something small-business owners need to look for when they decide to outsource an SEO campaign. Most companies providing SEO services charge a flat rate to get started, then a monthly maintenance fee. Typically, clients are told they can expect great results, but rarely are guarantees made.

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