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A Matter of Opinions


This story appears in the October 2004 issue of Entrepreneur. Subscribe »

I've been working here for a long time now-so long I don't really remember when I first became the top editor, though it was sometime in the mid to late '80s. Lots of people (I know because they've told me) would get bored doing the same job for nearly 20 years. But then I'm not like lots of people, and this is not just a job to me. Our mission here at Entrepreneur is to teach you something: to share the knowledge, advice and wisdom of others (be they experts or fellow entrepreneurs) so you can act accordingly to improve your business practices.

I was reminded of this the other day when I got an e-mail from Brian, a friend of mine. Brian had a long career (15 years) selling ads for Entrepreneur and other business magazines. But he's one of those "born to be an entrepreneur" types and set out on his own two years ago. (I should disclose that Brian and Entrepreneur work on some projects together.) Anyway, let me quote from Brian's e-mail: "Your 'Editor's Note' in the September issue couldn't have come at a more appropriate time for me and my business. I was literally reading it as a technician was hooking up a wireless router to the computers in my office. He started by saying, 'Wow, your computer really has issues with viruses, too many programs in the startup box. It's too slow.' He thought I'd have to completely clean out my hard drive and start from square one. Instead, I did what you said. I kept my cool. We didn't have to go back to square one. Eventually, he set up my wireless network. As he finished, I turned to page 39 and found the article about spyware. That will be the next problem I handle. Once again, reading Entrepreneur helped me at just the right time. Thanks."

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