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Let's Do Lunch

Giving new meaning to the term "power lunch"

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This story appears in the November 2004 issue of Entrepreneur. Subscribe »

Ever wish you could pick the brain of a famous and successful entrepreneur? In Good Company could give you the chance. If you're the highest bidder, you can have lunch with a powerful business owner or corporate CEO to not only enjoy good food, but also to share entrepreneurial know-how and create connections. The concept, the brainchild of entrepreneur Nancy Michaels, is simple: An up-and-coming entrepreneur bids on a lunch with a successful business owner via eBay.

Michaels launched Lexington, Massachusetts-based In Good Company to provide the gateway to the lunches and plans to donate proceeds to Count-Me-In (CMI), a New York City nonprofit that provides microloans to women entrepreneurs. CMI founder Nell Merlino has joined with Michaels in recruiting the CEOs for the lunches. "The potential is huge, not only in terms of the money that can be raised, but [also] in the business that can come out of it [for entrepreneurs]," says Michaels, also founder of Impression Impact, a business consulting and speaking company in Concord, Massachusetts, and Entrepreneur's "Ask the Expert" columnist. "Having a meal with somebody is one of the best ways to break down barriers."

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