Subscribe to Entrepreneur for $5
Subscribe

When to Use Direct Mail

Make the most of your direct-mail campaign

By
This story appears in the November 2004 issue of Entrepreneur. Subscribe »

Q: Are some times of the year better than others for conducting a direct-mail campaign?

A: Timing can be everything with a direct-mail campaign. The worst time of year is during the December holiday season, due to the heavy mail flow. It's difficult to stand out in a crowd. There may be less competition during the summer due to vacations and travel. However, less takes place during the summer, so you have a better chance of standing out during the fall or spring.

Continue reading this article - and everything on Entrepreneur!

We make some of our best content available to Entrepreneur subscribers only. Become a subscriber for just $5 to get an ad-free experience, exclusive access to premium content like this, and unlock special discounts.

Entrepreneur Editors' Picks