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When to Use Direct Mail

Make the most of your direct-mail campaign

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This story appears in the November 2004 issue of Entrepreneur. Subscribe »

Q: Are some times of the year better than others for conducting a direct-mail campaign?

A: Timing can be everything with a direct-mail campaign. The worst time of year is during the December holiday season, due to the heavy mail flow. It's difficult to stand out in a crowd. There may be less competition during the summer due to vacations and travel. However, less business takes place during the summer, so you have a better chance of standing out during the fall or spring.

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