Marketing Buzz 11/04
Getting answers, abandoned shopping carts and more
By
Gwen Moran
In Demand
When the Spiridellis brothers, Gregg, 33, and Evan, 30, produced their animated political film This Land to promote their online entertainment company, JibJab Media Inc.-they had no idea it would spread like wildfire on the internet.
But the film's success came at a price for the Santa Monica, California-based company. Phone calls, e-mails and national media appearances ate up the entrepreneurs' work time. Their server crashed, and they were looking at steep fees for download traffic.
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