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Marketing Buzz 11/04

Getting answers, abandoned shopping carts and more

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This story appears in the November 2004 issue of Entrepreneur. Subscribe »

In Demand

When the Spiridellis brothers, Gregg, 33, and Evan, 30, produced their animated political film This Land to promote their online entertainment company, JibJab Media Inc.-they had no idea it would spread like wildfire on the internet.

But the film's success came at a price for the Santa Monica, California-based company. Phone calls, e-mails and national media appearances ate up the entrepreneurs' work time. Their server crashed, and they were looking at steep fees for download traffic.

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