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A New Leaf

If you want to make changes to help your business soar, you've got to win people over first.

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This story appears in the November 2004 issue of Entrepreneur. Subscribe »

In an episode of the animated TV show Teen Titans, two teen superheroes wonder how they can the TV channel without the remote, until one of their fellow titans shouts: "Simple. You just get up and change the channel."

Change in is rarely so easy. And to an entrepreneur whose plans are blocked by employees who won't modify their mind-sets, it can seem almost impossible. But changing people's attitudes and values is frequently required for sweeping organizational change, such as switching a company's business model or moving from a "seat of the pants" enterprise to one run by more formal systems.

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