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A New Leaf

If you want to make changes to help your business soar, you've got to win people over first.

This story appears in the November 2004 issue of Entrepreneur. Subscribe »

In an episode of the animated TV show Teen Titans, two teen superheroes wonder how they can the TV channel without the remote, until one of their fellow titans shouts: "Simple. You just get up and change the channel."

Change in is rarely so easy. And to an entrepreneur whose plans are blocked by employees who won't modify their mind-sets, it can seem almost impossible. But changing people's attitudes and values is frequently required for sweeping organizational change, such as switching a company's business model or moving from a "seat of the pants" enterprise to one run by more formal systems.

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