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Smart Ideas 11/04

Golf course advertising, air from paradise and more

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This story appears in the November 2004 issue of Entrepreneur. Subscribe »

What: A company that prints advertising used in and around golf courses nationwide

Who: Andy Yocom of Invision Golf Group Inc.

Where: Peachtree City, Georgia

When: Started in June 2003

While golfing with his brother one day, Andy Yocom saw prime advertising space on the flags on the course. He and his brother Timmy reasoned that any marketing messages would get prominent attention if they were placed on the flags, since golfers focus on them when they take their shots.

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