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Smart Ideas 11/04

Golf course advertising, air from paradise and more

This story appears in the November 2004 issue of Entrepreneur. Subscribe »

What: A company that prints used in and around courses nationwide
Who: Andy Yocom of Invision Golf Group Inc.
Where: Peachtree City, Georgia
When: Started in June 2003

While golfing with his brother one day, Andy Yocom saw prime advertising space on the flags on the course. He and his brother Timmy reasoned that any messages would get prominent attention if they were placed on the flags, since golfers focus on them when they take their shots.

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