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The Write Stuff

Entrepreneurs find success with a new take on a familiar product.

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This story appears in the November 2004 issue of Entrepreneur. Subscribe »

The Entrepreneurs: Colin Roche, 33, and Bobby Ronsse, 33, co-founders of Pacific Writing Instruments in Pacifica, California

Product Description: The PenAgain is a writing tool shaped like a wishbone. The user's forefinger goes through the wishbone and rests on top of the pen, which lets the weight of the finger hold the pen to the paper. Users don't need to squeeze the pen, which is a great feature for older users. But function isn't the pen's only selling point. Its sleek, futuristic look appeals to teenagers and young adults as well as high-tech-gadget lovers.

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