The Write Stuff
Entrepreneurs find success with a new take on a familiar product.
The Entrepreneurs: Colin Roche, 33, and Bobby Ronsse, 33, co-founders of Pacific Writing Instruments in Pacifica, California
Product Description: The PenAgain is a writing tool shaped like a wishbone. The user's forefinger goes through the wishbone and rests on top of the pen, which lets the weight of the finger hold the pen to the paper. Users don't need to squeeze the pen, which is a great feature for older users. But function isn't the pen's only selling point. Its sleek, futuristic look appeals to teenagers and young adults as well as high-tech-gadget lovers.
Continue reading this article - and everything on Entrepreneur!
We make some of our best content available to Entrepreneur subscribers only. Become a subscriber for just $5 to get an ad-free experience, exclusive access to premium content like this, and unlock special discounts.
Entrepreneur Editors' Picks
-
How Millionaires Prepare for a Recession, According to a Former Wall Street Trader
-
5 Self-Care Habits of Every Successful Entrepreneur
-
Listen Closely to What People Ask You. That's Where to Find Your Hidden Power.
-
Gen Z Customers Want More. This 3-Step Strategy Will Help Your Company Give It to Them.
-
This Founder Was Madly Pulling a Pandemic Pivot When...the FBI Showed Up at Her Door With Guns, Seized Her Money and Told Her Husband He Was the Target of a Criminal Investigation
-
Take Customer Service to the Next Level With These Service-Based Franchises
-
Define Your Short-Term Goals With These 3 Components for Long-Term Success