Not Lost in Translation
Marketing tactics from abroad can work just as well here, too.
In Tokyo, two athletes dangle at more than 26 feet from a billboard and play a round of soccer. Is this the Asian edition of Fear Factor? Nope, it's just an ad for sneaker-maker Adidas. In an ever-cluttered advertising environment, international marketers are seeking bolder and weirder ways to hawk products.
U.S. entrepreneurs may wish to take a cue from audacious, buzz-generating overseas advertising. OK, so maybe you can't afford to stage a soccer game off the side of Trump Tower. But if you'd like to add more of a global flair to your U.S. marketing plan, consider the following in your adaptation:
Continue reading this article - and everything on Entrepreneur!
We make some of our best content available to Entrepreneur subscribers only. Become a subscriber for just $5 to get an ad-free experience, exclusive access to premium content like this, and unlock special discounts.
Entrepreneur Editors' Picks
-
Crypto Doesn't Have to Be Serious. Just Ask This Comedian Who Organized a Conference About Failure in the Industry.
-
Want to Succeed? Turn Your Fixed Mindset Into a Growth Mindset.
-
Google's CEO Is Asking Employees 3 Simple Questions to Boost Productivity
-
'Greatest Storyteller Wins.' Katy Perry on the Surprising Link Between Pop Stardom and Entrepreneurship.
-
How to Unleash Your Creativity and Transform Your Marketing Strategy
-
The 5 Personalities You Meet in a Coworking Space
-
'Man's Best Friend' — and Investment: The Thriving Industry of Pet-Related Franchising
