Bald Ambition
Hell-bent on getting attention? Try a zany marketing stunt.
Bald isn't just beautiful-it's also economic. Restaurateur Gary Arnold, 52, saw to that earlier this year when he began offering balding customers a discount on Wednesdays. People with half their hair receive a 50 percent discount, and for Kojak lookalikes, the whole enchilada is free. Gary's Uptown Restaurant and Bar in Lodi, California, has received a ton of national press, and the customers "have a lot of fun," says co-owner and Arnold's wife, Debra, 39.
But marketing gimmicks can backfire. In 1999, another restaurant, Casa Sanchez in San Francisco, began offering a free burrito a day for life to anybody who would get a tattoo of their restaurant's logo-a boy wearing a sombrero and riding a fiery corncob. But the owners stopped after 40 people because they calculated that if each person took them up on the offer for the next 50 years, it would cost $5.8 million. And this year, the state of New Jersey banned "Ladies Night" in bars because six years ago, a litigious man learned he had to pay $5 to get into a bar, while women paid $1.
Continue reading this article - and everything on Entrepreneur!
We make some of our best content available to Entrepreneur subscribers only. Become a subscriber for just $5 to get an ad-free experience, exclusive access to premium content like this, and unlock special discounts.
Entrepreneur Editors' Picks
-
Crypto Doesn't Have to Be Serious. Just Ask This Comedian Who Organized a Conference About Failure in the Industry.
-
Want to Succeed? Turn Your Fixed Mindset Into a Growth Mindset.
-
Google's CEO Is Asking Employees 3 Simple Questions to Boost Productivity
-
'Greatest Storyteller Wins.' Katy Perry on the Surprising Link Between Pop Stardom and Entrepreneurship.
-
How to Unleash Your Creativity and Transform Your Marketing Strategy
-
The 5 Personalities You Meet in a Coworking Space
-
'Man's Best Friend' — and Investment: The Thriving Industry of Pet-Related Franchising