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Color-Blind?

They're practically giving away color laser printers, but watch out for those toner prices.

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This story appears in the December 2004 issue of Entrepreneur. Subscribe »

Hard to believe, but there was a time when laser printers cost $10,000 to $25,000. You really needed to be a graphic arts firm to justify that kind of expense. But today, just about any home office can afford an even better printer. Color lasers are popping up like eggs at Easter, with price tags as low as $400.

Of course, we're so accustomed to getting more for less in every office product category that it's easy to overlook the magnitude of the accomplishment. But clearly, some kind of affordability threshold has been reached, and everything is coming up color.

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