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Cellular carriers have been busy improving call quality, but will it last?

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This story appears in the December 2004 issue of Entrepreneur. Subscribe »

How's your cell phone service lately? A recent survey of tens of thousands of callers by renowned consumer satisfaction researcher J.D. Power and Associates says people are using their cell phones more and liking them better. Really?

Yes, that may surprise you-the improvement wasn't earth-shattering, says Kirk Parsons, senior director of wireless services for J.D. Power and Associates in Norwalk, Connecticut. But, in the aggregate, cell phone users report being happier with call quality and coverage, plan options, prices and customer service. It's the first time in many years that the industry has brought home a good report card, notes Parsons.

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