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Patriot Acts

Should you play up the "Made in the USA" angle?

This story appears in the December 2004 issue of Entrepreneur. Subscribe »

Q: We want to run an ad campaign highlighting the fact that all our products are produced in the United States. Do you think this is good positioning for our campaign, or should we focus on another aspect of our business, such as quality or price?

A: Patriotism is alive and well, and you may strike a positive note with consumers by pointing out how important it is to your company to do business within the United States. Positioning yourself this way will add credibility while increasing awareness of your product.

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