Subscribe to Entrepreneur for $5
Subscribe

Patriot Acts

Should you play up the "Made in the USA" angle?

By
This story appears in the December 2004 issue of Entrepreneur. Subscribe »

Q: We want to run an highlighting the fact that all our products are produced in the United States. Do you think this is good positioning for our campaign, or should we focus on another aspect of our , such as quality or price?

A: Patriotism is alive and well, and you may strike a positive note with consumers by pointing out how important it is to your company to do business within the United States. Positioning yourself this way will add credibility while increasing awareness of your product.

Continue reading this article - and everything on Entrepreneur!

We make some of our best content available to Entrepreneur subscribers only. Become a subscriber for just $5 to get an ad-free experience, exclusive access to premium content like this, and unlock special discounts.

Entrepreneur Editors' Picks