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Magic Markets

The experts use marketing mojo on our tech makeover winner.

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This story appears in the December 2004 issue of Entrepreneur. Subscribe »

Since winning interland and Entrepreneur's website makeover contest, Deborah Nail of Pursesnickety! has been up to her handbags in improved technology. In a break between fashion and accessories trade shows, Nail had a moment to discuss the new marketing initiatives implemented by Pursesnickety! and website services company Interland.

Knowledge is power. That saying holds especially true when it comes to a business website. To that end, Nail has been receiving web trend reports from Interland on the traffic that comes to her site. The reports tell her how many hits the site receives, when users visit and how long users stay on the site. "We are clearly getting more visitors and sales," says Nail, 41.

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