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Groom to Grow

Animal grooming is more than a pet project for a former HR executive.

This story appears in the December 2004 issue of Entrepreneur. Subscribe »

When Kerri Evans transitioned from corporate lifer to entrepreneur, she literally went to the dogs. Evans, 40, investigated several small businesses before enlisting the help of a franchise broker that led her to Aussie Pet Mobile. Upon discovering the mobile pet-grooming service, the former HR executive was immediately sold. "When we initially started talking about Aussie Pet Mobile, I thought it was a very interesting concept and a viable business," she explains.

Talk about jumping in with both feet: After conducting her due diligence, Evans refinanced her house to secure roughly $250,000 to purchase the highest level of ownership, buying six territories and one trailer. She opened for business a year ago and has been thriving ever since. Sales for July 2004 exceeded $18,000, and she has consistently achieved 14 to 20 percent monthly growth since opening.

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