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Share the Health

When encouraging healthy living, you've got to walk the walk.

This story appears in the January 2005 issue of Entrepreneur. Subscribe »

As health-care costs skyrocket, companies are worrying about keeping employees in the pink-and the business in the black.

But a recent study by consulting firm Towers Perrin shows a rift between employees and management that may undermine such efforts. Workers aren't happy about reduced health benefits, and only 53 percent of employees surveyed believe what their employers communicate about health-care costs. Meanwhile, companies want employees to be proactive about staying healthy, but only 36 percent think workers are effective health-care consumers. So how can that crevasse be bridged?

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