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In the Lap of Luxury

The luxury RV market is revved up and rarin' to go. Ready to jump aboard?

This story appears in the January 2005 issue of Entrepreneur. Subscribe »

Multiple phone lines, queen-sized waterbeds with heated mattresses and plasma TVs? This is camping?

It is if you travel in an RV. The $12 billion per year recreational vehicle industry is swelling, despite a lackluster economy. For the past five years, the fastest-growing segment of the industry has been luxury motor homes, priced from $200,000 to $1 million-this market has increased 120-fold since 1991. Even celebrities like Will Smith and Justin Timberlake have embraced the RV lifestyle.

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