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Meeting of the Minds

Women-specific conferences have a lot to offer.

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This story appears in the January 2005 issue of Entrepreneur. Subscribe »

With so many national business conferences to choose from, you might be tempted to skip women-specific conferences. But you'd be making a mistake.

Michelle J. Boggs, 45, president and CEO of Alexandria, Virginia-based McKinley Marketing Partners Inc. , attended last year's Women's Business Enterprise National Council (WBENC) conference with business partner Marcia A. Call, 47, to meet prospective and current clients. "If you're a passive participant, you'll get very little return," she says. "But if you're committed to really 'working' a conference, you'll get a lot out of it."

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