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Bigger Fish

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This story appears in the January 2005 issue of Entrepreneur. Subscribe »

In what seems like a flash, another year has gone by. For some entrepreneurs, it's been a great year, and others are looking forward to the promise of 2005. Wherever you and your business fall on that scale, there's no time like the present to assess what you did right in 2004 and figure out how you're going to keep a good thing going, or determine what went wrong and come up with a plan to fix it.

All entrepreneurs know they're supposed to have a plan. You really can't start a business without one (well, you can, but you shouldn't). And if you're going to grow, you need a plan that you constantly refer to and update. I'm not talking about a business plan here (though I do firmly believe that if you're just starting your business, you need one of those). In this case, by plan I mean goals. Did you set goals last year? These can be gauged by revenue, profit, growth, number of new clients, customers, product introductions or whatever measure makes sense for your company.

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