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No Surrender

Learning to see "no" as valuable feedback can take your sales efforts to the next level.

This story appears in the January 2005 issue of Entrepreneur. Subscribe »

No matter what you sell, you will inevitably face obstacles, rejections and refusals. You would think you might get used to this reality over time. But unfortunately, no matter how many times we hear it, a "no" is often a tough thing to take. It weakens our confidence level and hinders our ability to make sales.

Over the years, I've had as many rejections as anyone else-if not more. Here are three ways I've learned to cope with this fact of sales life:

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