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Sharing the Wealth

Want to get a piece of the eBay pie? Joining its affiliate program can be a good way to do just that.

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This story appears in the February 2005 issue of Entrepreneur. Subscribe »

Affiliate programs--in which a website carries a banner ad for a company in exchange for a percentage of any sales referred to the advertiser--have become quite popular among online retailers. And one of the most lucrative affiliate programs today is operated by online auction powerhouse eBay.

"One of the reasons eBay's affiliate program is so successful is because of the sheer number of people that come to eBay's website every day," says Vaughan Smith, who's responsible for eBay's affiliate program as the senior director of internet marketing. "We are paying multiple affiliates every second of the year for transactions that they drive to us, and that's the result of having 25 million items up at any one time that affiliates can promote."

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