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Marketing Buzz 02/05

Benefiting from blogs, satisfied e-customers and more

This story appears in the February 2005 issue of Entrepreneur. Subscribe »

Living High on the Blog

William Arruda, founder of Reach Communications Consulting, a Boston-based branding agency, had no idea what suddenly caused an 800 percent spike in his average daily website traffic. "Then a colleague told me we were mentioned in an industry blog," says Arruda, 43.Some blogs have great influence, says Jeanne Achille, CEO of The Devon Group, a PR and marketing services firm in Shrewsbury, New Jersey. To add blogs to your PR mix:

  • Keep in touch with bloggers when there are changes to your product, staff or company. E-mail is usually the best way to do this quickly.

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