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6 Tips for Getting Press

Need exposure? Follow these 6 tips to win press coverage for your growing business.

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This story appears in the February 2005 issue of Entrepreneur. Subscribe »

So you want to land your business message on the pages of The Wall Street Journal or Vogue. Sound impossible? Not really. You can hire an experienced publicist or PR firm with established media contacts, or you can go it alone and still achieve media-relations success--just so long as you follow some basic rules. Here are six practical tips for getting media coverage:

1. Set clear goals. Who do you want to reach, and what do you want them to remember about you? Ideally, your media-relations program should help your company achieve better penetration of its core message. Rather than a one-shot attempt at coverage, make communicating a central message or idea to your target audience a long-term goal. Focus on reaching your best prospects and customers, and use your media-relations program to repeatedly drive your message home.

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