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Keeping Mums

Want a fiercely loyal work force? It's no secret--it pays to treat working mothers right.

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This story appears in the February 2005 issue of Entrepreneur. Subscribe »

Frank Guerra didn't know it at the time, but in 1995, acompetitor nearly hired the woman who's now his partner. TessCoody was pregnant when she talked with Guerra about becoming apartner at his San Antonio advertising, marketing and PR agency.She was on the verge of accepting another job with lower pay so shewouldn't have to leave her first child in day care while shewas at work.

But Guerra was prepared to do almost anything to get and keepCoody onboard. The two eventually decided on a schedule that wouldallow her to telecommute two days a week and be in the office therest of the time.

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