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Lower Your Employee Expectations

Are your first impressions of new hires forcing them out the door? Then it's time to open your eyes.

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This story appears in the February 2005 issue of Entrepreneur. Subscribe »

Earlier this year, Catherine Margles was ecstatic about a talented new hire. But her enthusiasm began to fade when the employee seemed timid, especially on the phone. "It concerned me," says Margles, 41, founder and president of Creative Cooking Schools, a cooking school in Las Vegas with annual sales approaching $1 million. "Communication skills are everything."

Margles spoke with the employee and discovered she just needed to get comfortable on the job. Margles encouraged the employee and stayed focused on the good qualities this person brought to the company. Keeping a positive outlook kept the relationship on solid ground; the employee is now one of the company's best performers.

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