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Labor for Love

Learn what this romantic holiday can teach small-business owners.

This story appears in the February 2005 issue of Entrepreneur. Subscribe »

Valentine's Day can mean big business for small companies.Three lessons in love for entrepreneurs:

1. Listen to the oneyou love, and express devotion. Begin by reading The CluetrainManifesto, which contains sage musings like "Marketsare conversations" and "Lack of open conversation killscompanies."

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