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Funny Stuff

Laughter is the best marketing, so find your sense of humor.

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This story appears in the February 2005 issue of Entrepreneur. Subscribe »

is central to the Babies Can't Read Clothing Co., founded in 2001 by husband-and-wife team Trevor Dahlen, 37, and Mary Little, 41. These Plano, , entrepreneurs print bibs, baby clothes and even maternity shirts with funny sayings on the world of babies, such as "The diaper is either half-full or half-empty" and "Move-in special: first nine months free." They've even used that kind of humor in their messages to help draw attention to their line.

Sending out a funny press release may seem a bit strange, but Debra Condren, a psychologist and president of Manhattan Business Coaching, a coaching and development firm for entrepreneurs and professionals in New York City and , notes that using humor in your marketing can be a good idea: "When used in a sophisticated way that's also subtle [and] short . . . it sets you apart from other people flooding the marketplace with their messages."

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