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Thread of Life

Sewing is more than just a hobby for this artistic entrepreneur.

By
This story appears in the February 2005 issue of Start Up.

What: e-tailer of ethnic-themed home furnishings

Who: Yuwanda Black of EthnicHomeDecor.com

Where: Riverdale, Georgia

When: May 2002

Yuwanda Black lived within miles of the World Trade Center when it was attacked. She could smell the smoke, see the ashes and feel the effects when the economy and her editorial staffing business went into a slump. With extra time on her hands, she visited an African fabric store, picked up a needle and thread, and applied the sewing skills she had learned as a child. She created a quilt for her bedroom that was alive with color, culture and style--a quilt that was wonderfully ethnic and impossible to find in any store.

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