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Trading Up

No cash? No problem. Here's how smart entrepreneurs use barter to help save money, create connections and grow their businesses.

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This story appears in the February 2005 issue of Start Up.

When Rich Kazimir was getting his IT services firm off the ground in early 2004, the former engineer knew he and his staff needed sales training, but he didn't have much cash to pay for it. The solution? The 47-year-old entrepreneur offered to swap services with a local business coach.

The trainer coached him on business development and helped him set up a sales management plan for the business development manager of his CM IT Solutions franchise in Flemington, New Jersey. In return, Kazimir got the trainer online. No cash changed hands. Instead, both parties contributed what they could, and got what they wanted. "We built her a nice website," Kazimir says, "and she provided me with marketing and sales coaching."

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