Lucky Stars
Some entrepreneurs are turning to astrology to chart their business courses.
When Michael Anderson, 39, incorporated his online training company in Seattle in early 2003, he had his legal papers in hand at the state filing office along with a report from his astrologer, Madeline Gerwick-Brodeur. According to a planetary analysis, Gerwick-Brodeur recommended a specific time and date to sign the papers to position the business for a profitable future. While it's hard to prove a diretct link to astrology, more than a year after incorporation, the Avant Institute had reached $400,000 in sales.
Gerwick-Brodeur, president of Polaris Business Guides LLC in Arlington, Washington, begins her work with clients with the date of incorporation. She creates an astrological chart linking the position of the planets to business activities and goals. By understanding planetary cycles, she says, companies can more effectively time important changes, such as introducing new products. "We're teaching companies how to be more prosperous by working in harmony with the universe," says Gerwick-Brodeur.
Continue reading this article - and everything on Entrepreneur!
We make some of our best content available to Entrepreneur subscribers only. Become a subscriber for just $5 to get an ad-free experience, exclusive access to premium content like this, and unlock special discounts.
Entrepreneur Editors' Picks
-
Crypto Doesn't Have to Be Serious. Just Ask This Comedian Who Organized a Conference About Failure in the Industry.
-
Want to Succeed? Turn Your Fixed Mindset Into a Growth Mindset.
-
Google's CEO Is Asking Employees 3 Simple Questions to Boost Productivity
-
'Greatest Storyteller Wins.' Katy Perry on the Surprising Link Between Pop Stardom and Entrepreneurship.
-
How to Unleash Your Creativity and Transform Your Marketing Strategy
-
The 5 Personalities You Meet in a Coworking Space
-
'Man's Best Friend' — and Investment: The Thriving Industry of Pet-Related Franchising