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This story appears in the March 2005 issue of Entrepreneur. Subscribe »

If memory serves, it was the Carpenters who popularized that '70s tune "We've Only Just Begun." Bad leisure suit visual aside, that's a pretty good description of where the phone business is headed.

Increasingly, you'll be able to buy premium phone services a la carte without a service call or hardware installation and at pretty reasonable monthly rates. For example, CallWave has a new $4 per month offering called CallWave for Mobile that lets you reroute your cellular calls to any landline or IP-based phone you like.

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