Use Your Intuition
A keen eye for trends helps this style-setter attract all the right people to her boutique.
In 1999, after a divorce, Jaye Hersh needed a way to earn money to pay college tuition for her two children. Her solution was Intuition, a Los Angeles clothing store with a knack for attracting celebrities.
Hersh, 48, leveraged her connections early on to grow the business. Using her Rolodex of Hollywood names--some were parents of her son's friends; others came from her sister, who planned Jessica Simpson's nuptials--she started throwing in-home shopping parties for the likes of Heather Locklear and Denzel Washington's wife. In 2001, she opened her boutique, which drew famous clients such as Drew Barrymore and Kate Hudson and got publicity from InStyle, The Wall Street Journal and more.
Continue reading this article - and everything on Entrepreneur!
We make some of our best content available to Entrepreneur subscribers only. Become a subscriber for just $5 to get an ad-free experience, exclusive access to premium content like this, and unlock special discounts.
Entrepreneur Editors' Picks
-
Crypto Doesn't Have to Be Serious. Just Ask This Comedian Who Organized a Conference About Failure in the Industry.
-
Want to Succeed? Turn Your Fixed Mindset Into a Growth Mindset.
-
Google's CEO Is Asking Employees 3 Simple Questions to Boost Productivity
-
'Greatest Storyteller Wins.' Katy Perry on the Surprising Link Between Pop Stardom and Entrepreneurship.
-
How to Unleash Your Creativity and Transform Your Marketing Strategy
-
The 5 Personalities You Meet in a Coworking Space
-
'Man's Best Friend' — and Investment: The Thriving Industry of Pet-Related Franchising