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Sell Buzz 03/05

Customer feedback, loyalty programs and more

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This story appears in the March 2005 issue of Entrepreneur. Subscribe »

Guaranteed Results

A money-back guarantee works great for retailers, but what if you own a service business? According to Peter Geisheker of The Geisheker Group, a marketing company in Green Bay, Wisconsin, a guarantee is a great sales tool. Geisheker, 34, launched a money-back guarantee two years ago. "If I say I can do what I do, and I charge for a service, it's my moral obligation to fulfill that agreement," he explains. "I guarantee there will be results, or the client should not have to pay me."

But money-back guarantees can be tricky for some service companies, says Christina Miranda, a partner at New York City's Redpoint Marketing PR: "I would rather keep going until the promised results are delivered instead of returning money," she says.

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