Back to the Future

Tap into these resources to prepare your business for tomorrow's trends.
Magazine Contributor
1 min read

This story appears in the March 2005 issue of Entrepreneur. Subscribe »

Caesar's perched upon a three-legged stool and whispered, "Beware the ides of March."

Caesar retorted, "He is a dreamer," and ignored his counsel. To be your own oracle, you need to leverage credible sources to spot and draw your own conclusions.

Anticipating the requires greater insight, not more information. We need to understand what is truly relevant to customers, rather than merely becoming conscious of "what's cool" or what's coming next.

If consumer insight is the key to effective trend spotting, consider these three modern-day insider resources:

  • Track via HeadlineScanner.com and PR Newswire. You'll need to interpret cultural context for your customers.

Kirsten Osolind is CEO and founder of re:invention inc., a -based marketing consulting company.

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