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What Live Chat Can Do for You

They've got questions, you've got answers. Now you can reach out to your prospects and keep them happy with live chat on your site.

This story appears in the March 2005 issue of Entrepreneur. Subscribe »

Have you ever been lost on a website while hunting for information? Your own website visitors might be experiencing the same frustration, but with live chat, you can help them while taking customer service to a new level.

Once it's integrated into your site, live chat can be initiated by visitors or your company. For visitor-controlled communication, visitors click on a button or link to launch a pop-up chat box. Consider labeling it "Live Help" to let visitors know you're standing by.

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