Lead Buzz 03/05
Well-written business documents, leadership qualities and more
Too many business documents are too long and written from the writer's perspective instead of the reader's perspective, says Deborah Dumaine, author of Write to the Top: Writing for Corporate Success and founder of Better Communications, a Lexington, Massachusetts, firm that helps employees improve their writing skills. "Grammar isn't the biggest problem in business writing; it's getting the message across," she says.
Well-written documents help firms seem larger and more established. Better writing also boosts employee productivity, Dumaine says: Her clients report a 73 percent increase in productivity after employees are trained to write more effectively, since employees aren't composing documents that require going "back and forth to clarify," she says.
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