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Love Thine Enemy

Making friends with your rivals can help you grow--in life and in business.

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This story appears in the March 2005 issue of Entrepreneur. Subscribe »

In , you'll likely have the chance to make both friends and enemies, much like in your . But if given the chance to make a business enemy, can you choose to create an ally instead? If you're like Lee Labrada, founder of Labrada Nutrition, a manufacturer of sports nutrition products and functional foods, you can.

Labrada, 45, started his Houston-based company in 1996, and created a whole line of low-carb products in 2003, trademarking the name CarbWatchers in the process. So he was surprised to find a low-carb weight-loss center in using the same name while he was surfing on the internet one day.

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